Bed Bath & Beyond shocked investors with a rosy forecast for fiscal 2020, but analysts remain skeptical about the company’s ability to hit its targets.

Some doubt the company’s strategy of prioritizing profitability over near-term sales. The shares pared their gains to 6 percent at 9:45 a.m. in New York – after having risen as much as 24 percent in extended trading on Wednesday. The stock may also be getting hit by a wave of disappointing holiday sales results from larger retailers.