Juices from a Palisade peach, the kind that run down your chin and require a napkin, are the best marketing tools for one local couple operating a roadside produce stand.
“They’re so sweet and succulent,” said Reba Short of the baseball-size fruit.
Married 11 years, Reba and her husband, Lee, operate out of the back of a Box truck on the corner of Ash and Main streets in Cortez. It’s a part-time business endeavor.
“Meeting people is the best part of the job,” said Reba Short.
“Repeat customers aren’t bad either,” added Lee Short.
The Dolores couple say they have the best local prices on No. 1 Palisade peaches, which were going for 75 cents each or $25 a box. They sold two boxes within minutes of opening one morning last week.
The mom-and-pop purveyors sell a variety of organic vegetables, including Olathe sweet corn. Available at $4.25 per dozen, the corn was pitched as being so tender that cooking was optional.
“Dust them off and eat them,” said Reba Short.
The Shorts pick up their vegetables on Monday. For the freshest produce, stop and visit them on Tuesday.
Colorado grown produce sold at roadside stands is not subject to sales tax or local regulation.
tbaker@cortezjournal.com