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KSJD could feel federal cuts

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Tuesday, March 15, 2011 2:47 PM
Journal/Sam Green
Jeff Pope, executive director at KSJD, stands in front of an image for the local Dryland Community Radio station. Congressional efforts to cut federal funding for public broadcasting could impact KSJD.

Republicans on Capitol Hill want to end subsidies for public broadcasting, including National Public Radio and Public Broadcasting Service. If that happens, local public radio station KSJD could face some restructuring, resulting in the loss of some employees, changes in programming and delays in the Cornerstone Project.

Legislation was introduced March 4 by conservative Sen. Jim DeMint, R-S.C., to defund the Corporation for Public Broadcasting, the entity that funds outlets such as NPR and PBS. Nationally, that would save taxpayers $420 million a year.

The bill cuts all funding for public broadcasting. KSJD serves 26,000 listeners in the area. It started as a small, student-run station for the San Juan Vocational School and became what it is today in 2003 when Jeff Pope took over.

Pope is the executive director of KSJD Dryland Community Radio and said KSJD is funded through local memberships; business sponsorships or underwriting; and CPB funding; which covers a third of KSJD’s overall budget. The station receives approximately $100,000 annually from CPB.

U.S. Rep. Scott Tipton, R-Cortez, steps into the picture as one of the Republicans focused on cutting the $1.7 trillion deficit and making significant changes in the way Washington spends money, according to Tipton’s press secretary, Josh Green.

“NPR and public broadcasting have great programs as far as their content and stuff like that, and making a cut to them is not a value of judgment on their programming as it is a decision as to whether or not government has any business funding entertainment,” Green said.

The private market can take care of a demand for programming, Green said.

“It’s not government’s place, unfortunately, during these tough economic times to be picking up the tab for that, so we are in favor of the cuts (to public broadcasting),” he said.

Pope disagrees with those who label public broadcasting as “entertainment.”

“(KSJD) operates as an educational licensee, not an entertainment licensee (within federal broadcasting restrictions). We’re not just entertainment,” Pope said, citing the station’s recent work in developing and executing curriculum through which Southwest Open High School students learned journalistic skills, radio and media production and writing.

“We operate in the noncommercial education band. That’s a federal government designation from 88.1 to 91.9 (FM),” Pope said.

If Tipton and the delegation want to cut public broadcast funding, Pope questions if they would also be willing to cut federal regulations restricting public broadcasting’s programming, and if so why they haven’t suggested it yet. Commercial radio stations can have 22 minutes of advertising per hour. Public radio stations, unlike commercial radio stations, are not allowed to air “advertisements.” Instead, the station can use about five minutes per hour acknowledging those who donate to the station as “underwriters,” with name, location and phone number only. Price information, calls to action, inducements to buy, sell, rent or lease, comparative information, or qualitative information about sponsors or items are strictly forbidden by the Federal Communications Commission.

“I would push back and say how would you respond to that and (does Congress) want to change the regulation to say we’re no longer an educational venue?” Pope said.

“Fine — let us do 25 minutes of commercials an hour, then maybe we can survive, though (KSJD) won’t sound like it does now,” he said.



Reach Paula Bostrom at paulab@cortezjournal.com.

KSJD maintains NPR support

The recent release of a hidden-camera video of National Public Radio executive Ron Schiller calling the tea party racist and saying the network would be better off without federal money anyway spurred Republicans to further their case against taxpayers’ money going toward public broadcasting.
Vivian Schiller, no relation, was forced out as NPR’s chief executive officer last week because of the recent turmoil.
“We’ve just exposed the true hearts and minds of NPR and their executives,” activist John O’Keefe posted on his website, Project Veritas.
“This disturbing video makes it clear that taxpayer dollars should no longer be appropriated to NPR,” House Majority Leader Eric Cantor, R-Va., said.
Jeff Pope, executive director of local KSJD Dryland Community Radio, wants community members to see the bigger picture.
“NPR does not mean public broadcasting,” Pope said. “NPR is on the air (at KSJD) 20 hours a week. As a recipient station of CPB (Corporation for Public Broadcasting), we can choose to buy NPR or not.”
Many public radio stations choose NPR because it’s “excellent programming,” Pope said.
“We also carry other syndicated programs like American Public Media and Native Voice One,” he said.
KSJD won’t distance itself from NPR, Pope said. He said he believes it’s the best radio news in America.
“In this rural conservative community, NPR is an excellent fit,” he said.
Pope also questions if the funding cut is being used as a political vendetta.
He said he believes NPR coverage of the wars in Afghanistan and Iraq was better than coverage from any other media outlet. He also added that NPR’s investigative unit uncovered and changed Pentagon policy on treating post-traumatic stress disorder for servicemen and women.
“We have a lot of veterans around here,” Pope said. “We have a lot of people that want to know what’s happening.”
KSJD feels NPR news is valuable, Pope said.
“They have good reporting, and our community deserves that,” he said.

The Associated Press contributed to this article.

Reach Paula Bostrom at paulab@cortezjournal.com.

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